LIMEDROP INTERVIEW: NAOMI MURRELL January 21 2016

Today we had the pleasure of interviewing Naomi Murrell, the designer behind our November Shop-in-Shop residency! Find out what guides her design practice and see more of her work on the Naomi Murrell website.

Who you are? What do you do/ believe in? My name is Naomi, I'm the founder and creative director of Adelaide based jewellery and fashion label, Naomi Murrell. I believe in having fun, drinking tea and the power of good design to brighten someone's day.

 What are your top two tips for designing beautiful garments? Number one on my list is working with quality fabrics and designing bespoke prints. The other crucial thing is nailing a silhouette that has great hanger appeal, and fits a range of figures beautifully once you try it on. Our team takes a lot of care to critique and refine each garment before it goes into production. We find that this slow fashion approach results in flattering, wearable pieces. In order to achieve this you need to know your audience, road test the designs, and be prepared to put in the time to develop your garments into something special.

What is something that you never thought would be possible that is now possible? Oh gosh, the list is endless... Designing jewellery. Designing clothing. Working with my partner, Dave Stace. Running our own store. Having a talented close knit team to work with. All of the things! It's been a roller coaster ride getting our label off the ground, and we truly appreciate all the wishes that have come true.